2023
HM (human made)
In this project I worked with Swedish clothing idioms to problematise fast fashion. I bought a cardigan (offerkofta) and a pair of pants (spenderbyxor) at a fast fashion chain and filled them with text and illustrations by bleaching, embroidering and painting. The clothes were then photographed on two models and turned into two H&M-style advertising posters.
The topic of fast fashion was also explored in a small booklet that featured embroidery, cut-outs and layered imagery. The booklet allowed me to experiment with different materials, textures and compositions while developing a more tactile and exploratory response to the theme.
